Blackheath.
JIMMY FAIRLY - BLACKHEATH
37 TRANQUIL VALE, BLACKHEATH
LONDON SE3 0BU
FROM TUESDAY TO SATURDAY:
10AM - 1PM
2PM - 6:30PM
MONDAY & SUNDAY:
CLOSED
About
this store.
London…but not. That’s exactly how many would describe Blackheath. A stone’s throw from tourist-clad Greenwich, Jimmy Fairly Blackheath finds itself at the heart of Blackheath’s tranquil and village-like community. Surrounded by family-owned florists, century-old bookshops and beloved green grocers, our Blackheath store is located on aptly-named Tranquil Vale, a street attracting stylish locals and off the beaten track tourists alike.
The coolest
optician in town.
responsible brand
since 2010
fair price
= 1 pair donated

In-store
services.
Free with purchase. £25 without. Redeemable on all future orders. Get your eyes tested by our team of expert optometrists.
Our opticians are here to help you find the perfect pair based on your prescription and face shape.
The perfect fit matters. Our team of in-store specialists will adjust your Jimmy’s quickly and free of charge. Just ask!
Coloured lenses, polarised or Blue Light Filter, all of our Jimmys can be customised. Also, all our frames can be made as opticals or sunglasses.
Your
love
notes.
Literally everything about my experience was perfect. Beautiful shop and products. Staff went above and beyond. Already looking forward to my next visit.
The staff are so helpful, friendly, knowledgeable and professional. We will definitely be recommending our friends and family to visit.
Amazing service in the new Blackheath store! Friendly, knowledgeable looking forward to returning.
Book your Eye Test
in Blackheath,
it's Free for Customers!
Whether or not you wear glasses, our experienced optometrists recommend getting your eyes tested once per year. In just 30 minutes our optometrists will check in on your vision, your eye health and your general health using our state-of-the-art equipment.
- 30 mins.
- Free for all our customers. £25 with no purchase the day of the test.
- Prescription lenses only not contacts. Redeemable on future orders. No time limit.
- From 18 years old.


Revolutionising
the optical industry
Say goodbye to over-priced frames and boring styles. At Jimmy Fairly, we're bringing back great optical styles with a smile! We cut out the middleman to bring you feel-good, high-quality styles at fair prices.
More conscious.
more quality.
more love.
You are important to us and we love making you smile. That's why we create fun styles that are kind to both your planet and your wallet.
-
Buy one, give one :
1 PAIR BOUGHT= 1 PAIR DONATED. - In 2023, our glasses will be mainly made of Bio Acetate, a plant-based and biodegradable material.
- Our stores, workshops, and offices are powered by 100% green electricity.
- We have eliminated single-use packaging during the sale and invested the savings in a high-quality reusable bag.

Find another
location.
Frequently
asked
questions
What services are available at Blackheath?
Eye tests, free adjustments, style advice or simply browsing...all with a smile!
Do I have to book an eye test at Blackheath or can I just turn up?
Booking in advance is preferrable but if you're in the area and have a spare 30 minutes, pop in and our team will do their best (as always) to fit you in!
Do I need an appointment for style advice?
Never! Our team of specialists are always on hand with a coffee and a smile to help. Round, square or cat-eye, they're sure to find something just for you. You're in safe hands with us.