Hello there, 2021.
Certified optician for 10 years | Your prescription glasses starting at £129
Hello there, 2021.
Our idea from day one has been to give you a smile (on our scale) by offering you quality eyewear at a fair price. While having a positive impact.
But, this year more than ever, we want it all: more dreams, more love, more life, more mutual help, more freedom, more transparency, more travel, more solidarity, more laughs, more smiles, more quality and sharing moments.
We have lots of projects moving forward that continue in this direction and we will explain it all to you as sincerely as possible. We are not perfect, but we want to improve every day.
This is what we hope to do in 2021.
This year, we are preparing something we really care about: our new collections are going to be made of Bio Acetate.
It's an incredible new process that we have discovered and that combines the beauty and qualities of acetate with a vegetable and biodegradable composition.
And we're not stopping there.
In order to offer you quality glasses at a fair price, we limit as much as possible the middleman between you and us.
To achieve this, we design our glasses in our Parisian studio, then we manufacture them in Asia or in France in carefully selected workshops.
Then, we assemble and control our Eyeglasses in our workshop in France and offer them exclusively in our shops.
Remember the Buy One, Give One? The solidarity program we started 10 years ago. This year, we're celebrating the 600,000th pair donated thanks to you!
To go further, we are preparing other actions such as a monthly solidarity event and a selection of models where 10% of the sales will be donated to our partner associations. Stay tuned.
Our conscious commitments. ♻️
N°1 I In 2021, our glasses will be mainly made of Bio Acetate, a vegetable and biodegradable material. We do not yet have a recycling solution for metal components. We are working on it but we need to find a material, a plating method and then a cleaner recycling method.
N°2 I Our lenses are organic (plastic resin) because it is the most efficient, resistant, accessible and light product. But in 2021, we will offer you a more responsible alternative with mineral lenses (glass).
N°3 I We have switched all our shops, workshops and offices to 100% green electricity.
N°4 I We have eliminated single-use packaging (boxes) at the point of sale and invested the savings in a reusable bag of super quality. Also, before the sale we have to protect the glasses in individual bags. We have therefore replaced plastic bags with biodegradable bags.
N°5 I We have an equal number of men and women on our board of directors.
These small actions are a first step and reflect our desire to go further. We are not perfect but we want to improve.
For the design, our teams develop all our collections in our Parisian studio with the help of external stylists, to create for you the most beautiful glasses and the best from a comfort and technical point of view.
For manufacturing, we select only top-of-the-range materials and components, manufactured by the most recognized brands in their field.
We also work our acetates with Mazucchelli (Italy), Jinyu and Jimei (China), our hinges are developed by OBE (Germany). The leaders in their sector.
We then carefully choose our manufacturers according to their know-how ensuring one of the best quality on the market. They make your frames by hand in China or in France in the Jura.
This is how we can offer you high-end, hand-made glasses from £99.
We have developed our own corrective lenses directly with a subsidiary of one of the world's largest glassmakers. And we have developed them with such high standards that in all the tests we have carried out (in the laboratory and blind tests), our lenses have always been among the best on the market. And all for your beautiful eyes.
Assembly in France.
Once these steps are completed, all our Eyeglasses , with prescription lenses, are assembled and then hand-checked in our workshop in France.
This workshop represents a big investment for us but we are very proud of it because it has created more than 30 jobs and ensures us a great quality and efficiency. An average of 480 pairs a day come out of this workshop.
We have equipped ourselves with the latest generation machines that cut the lenses, the most precise and fast on the market. They are 3x faster than traditional machines. Our very own "Ferrari".
Our lenses are then assembled by our teams who process your prescriptions. This is also where each pair of Eyeglasses benefits from quality control. All this is done by Eyeglasses latest generation control machines and by hand. (Average time spent = 2 min per glasses!)
Then you can find our glasses exclusively in our shops or on our website. Our opticians are there for you to help you find the right pair. The idea: to ensure you the greatest experience at a fair price.
Our actions in solidarity.
The way it works is simple: Every time you order a pair from us, we finance the cost of a pair of reading glasses from the international charity Restoring Vision.
The organisation takes care of sending them to other more local charities in the field, which themselves take care of distributing them to the people who need them.
These magnifying glasses are inexpensive and easy to distribute to a very large number of people.
The advantage they offer is enormous, as they are ready to use and require only a very simple eye exam. Thanks to this, they can be distributed in the most difficult places by a large number of associations.
A pair of reading glasses is a real need and can radically change a person's life.
- Better training & education.
- A 20% increase in income.
- A better quality of life..
Today, we have already been able to help more than 600,000 people regain their sight, thanks to you. ❤️
And we don't want to stop there.
For 2021, Stay tuned!