15 Broadway Market
London E8 4PH

10:00AM - 7:00PM
12:00AM - 6:00PM

this store.

What’s ‘cool’ and what’s not ‘cool’ changes quickly…especially in London. But we challenge you to find a Londoner who doesn’t think Hackney is ‘cool’. Simply impossible, we know. Why? Because Hackney invented ‘cool’. Home to the city’s coolest artists, musicians, chefs and designers alike, Hackney’s hot spot is undoubtedly Broadway Market. Popular for its Saturday market selling tasty street food treats and fresh blooms, its collection of independent fashion boutiques, artisan coffee shops and of course Jimmy Fairly, gives visitors a reason to return… every day of the week. So come say hey to the coolest optician in town.

The coolest
optician in town.

responsible brand
Certified opticians
since 2010
Quality glasses,
fair price
1 pair bought
= 1 pair donated
In-store services.


Free eye test for customers

Free with purchase. £25 without. Redeemable on all future orders. Get your eyes tested by our team of expert optometrists.

Style advice

Our opticians are here to help you find the perfect pair based on your prescription and face shape.

Free adjustments

The perfect fit matters. Our team of in-store specialists will adjust your Jimmy’s quickly and free of charge. Just ask!

Customize your jimmys

Coloured lenses, polarised or Blue Light Filter, all of our Jimmys can be customised. Also, all our frames can be made as opticals or sunglasses.


Book your Eye Test
in Hackney,
it's Free for Customers!

Whether or not you wear glasses, our experienced optometrists recommend getting your eyes tested once per year. In just 30 minutes our optometrists will check in on your vision, your eye health and your general health using our state-of-the-art equipment.

  • 30 mins.
  • Free for all our customers. £25 with no purchase the day of the test.
  • Prescription lenses only not contacts. Redeemable on future orders. No time limit.
  • From 18 years old.
Free eye test for customers
Revolutionising the optical industry

the optical industry

Say goodbye to over-priced frames and boring styles. At Jimmy Fairly, we're bringing back great optical styles with a smile! We cut out the middleman to bring you feel-good, high-quality styles at fair prices.

More conscious.
more quality.
more love.

You are important to us and we love making you smile. That's why we create fun styles that are kind to both your planet and your wallet.

  • Buy one, give one :
  • In 2023, our glasses will be mainly made of Bio Acetate, a plant-based and biodegradable material.
  • Our stores, workshops, and offices are powered by 100% green electricity.
  • We have eliminated single-use packaging during the sale and invested the savings in a high-quality reusable bag.
More conscious. More quality. More love.

Find another


What services are available at Hackney?

Eye tests, free adjustments, style advice or simply browsing...all with a smile!

Do I have to book an eye test at Hackney or can I just turn up?

Booking in advance is preferrable but if you're in the area and have a spare 30 minutes, pop in and our team will do their best (as always) to fit you in!

Do I need an appointment for style advice?

Never! Our team of specialists are always on hand with a coffee and a smile to help. Round, square or cat-eye, they're sure to find something just for you. You're in safe hands with us.